Meetings Blog May 10, 2018
What is it that takes an event to the next level? Sometimes it’s the speakers or sessions, sometimes it’s the food or snacks. NH Hotel Group can help you in the food department, and the newest craze is customized sweets. They’re personalized to the theme of the event, completely photogenic, and tasty of course! It’s not difficult to organize these special treats for your next meeting or event with our help. Check out some real examples of customized sweets at our past industry events:
A bright red Ferrari. Sleek fighter jets. Cars and planes have always provided very vivid imagery, and this can be used to your advantage in thinking up custom sweets. As you can see below, this airline-themed event at NH Collection Roma Centro got creative by using luggage and an airplane runway. It looks 100% delicious, doesn’t it?
Porsche used their traditional coat of arms for branding on chocolate mousse treats. Our team at NH Collection A Coruña Finisterre completed the setup with a branded placemat and keychains. Whatever images associated with the industry (automotive – wheels, roads; aerospace – rockets, clouds) can be used for inspiration for your sweet snacks.
Give banking and numbers a pick-me-up! Bestinver, a leader in investment funds and pension plans, showed off the fun side of finance with fine chocolate coins and sugar coated dollars. For other types of finance events, planners can play with different currencies, numbers, and arrows to make their sweets stand out.
Makeup and cosmetics are already bright and eye-catching by themselves. This can be great in playing up the element of fun that the makeup world revolves around. For more serious cosmetic or skincare products, planners may need to use a different approach. Take La Roche-Posay, who replaced their skincare products with some healthy fresh squeezed orange juice, still showcasing their sleek product packaging.
Luxury events are always doing something different. If you think about it, it’s the edgy, creative brands and companies that are always making headlines. When planning your next luxury event, you’ve got to think outside-the-box. Altadis, a Spanish tobacco company, put a surprising twist on their cigars by making them out of chocolate!
Chanel jumped on the juice train by offering orange juice tubes with their world-famous branding. It’s the little things that make it luxury.
And of course, if nothing else, you can’t go wrong with chocolate. Nothing says luxury like fine chocolates. This luxury event at NH Collection Roma Palazzo Cinquecento utilized fancy chocolates decorated with different swirl and stripe patterns. Eye-catching and extremely delicious.
This type of event is sure to be full of giggles and nerves from attendees. Love and relationships are touchy subjects, after all. Ease the tension with fun treats in the shape of hearts, bow and arrows, cupid, and more. On Valentine’s Day, NH Hotel Group got into the loving spirit by putting a heart-shaped twist on the sophisticated French macaron.
A fun idea for a matchmaking event would be a cookie-making session, where pairs use shapes and stencils to design cookies. It fits with the theme and lets attendees relax and have fun. Check out these lovely cookies from Hotel NH Buenos Aires 9 de Julio.
When the holidays are approaching, all types of companies and individuals want to throw a party or event. Go the extra mile by planning for customized sweets centered around the theme of the holiday. For example, NH Collection Madrid Colón created silly, scary chocolate figures in the shape of scarecrows and gravestones for Halloween.
People planning a celebration should do the same. Take, for instance, Gay Pride. There are countless LGBT Pride celebrations worldwide, using the rainbow symbol and playing with all of its beautiful colors. NH Collection Brussels Centre took the opportunity to celebrate diversity and welcome guests with the colorful display shown below. We all know it’s true – any event can involve customized sweets!
Let your imagination run wild, you can always count on NH Hotel Group as a reliable partner to make your sweetest dreams come true.
