Meetings Blog Mar 18, 2019
Titanic, Oasis, Grunge, Windows 95, buffalo shoes, Lion King, sneaker culture, Super Soakers, Michael Jordan, Friends, Spice Girls, Pulp Fiction, Cellphones, No Doubt… should we go on?
If you know any of the above, it’s likely that you were a child of the 90s, a decade defined by music, movies and the rise of the cellphone (and of course many other, if not more important, social and political movements). Just like any other decade there are a whole host of elements that can be drawn upon in the form of inspiration to give your next event that unforgettable touch of the 90s that saw blockbusters, must-see tv and ever-changing fashion trends take over the world. It was a time when celebrity gossip became big money, and when big money became gossip.
One thing to accept when crafting an event using ideas form the 90s is that you can’t avoid nostalgia, like that of a 60s, 70s or 80s event. Popular culture was so strong during these decades that all that occurred can be related to a song, soundtrack or soundbite. Nevertheless, don’t miss out on the energy and positive vibes the 90’s are busting with.
So where to begin?
The 90’s have a wide variety of cultural items you can use to recall that nostalgia and engage with your attendees. It depends of your goal but with the correct usage, you are sure to generate the right emotions for your audience to connect with your event.
To use the 90s you will have to have a product or concept that is linked to the happenings of the time or that lends inspirations from what was ‘big’ in the moment. Also, keep in mind that for some guests there will be an inescapable touch of irony to the use of materials from this era. Find a way to include this concept in your event, so you can benefit from this, they will be great conversation starters:
Fashion trends were big and moved through all generations: big shoes, high-waisted trousers, snap bracelets, dungarees, butterfly hairclips, baggy jeans, sneakers, trousers skirts, clubbing gear. Not to mention the supermodels of the 90s: Cindy Crawford, Naomi Campbell and Linda Evangelista.
What’s the connection between the message and era and how will this make certain moments of the event more memorable than others?
See, there is a lot more to be considered than meets the eye.
That’s a big question with a simple answer, any type of event it just depends on the tone of communication through which you want the event’s message to be communicated.
Looking for a touch of glamour, many people have turned their imagination to the fashion shows of the 90s and the influence that this group of elite beautiful people had on us. But this is not to say they have simply recreated a fashion show, no, this is to say that they have elaborated upon the idea and created spaces for photo calls set up like that of a magazine shoot and even laid out seating for a talk’s audience like that associated with a catwalk.
As previously mentioned, TV shows and Movies can be used to generate ideas on how to decorate the space and create interactive sections that are sure to create social media content that will help increase the Reach of the event.
When considering the space required for your event, you’ll want one that is sleek, contemporary and packed with WOW features that will draw your audience’s attention. NH Collection Madrid Eurobuilding is one of those of venues that does just that and is one of our most chameleonic hotels. Boasting 9000m2 divided between 32 state-of-the-art function rooms, telepresence system and a vault with the largest curved LED screen, there is no end to the attendee journey that can be created here.
With many of the people in attendance having a decent grasp on the general knowledge associated with the 90s, you can integrate quizzes, tell attendees to listen out for key words placed within speeches or to name areas of the space after famous cultural references to instigate conversation.
There’s no denying that one of the biggest food trends of the 90s, apart from Toaster Strudel, was Fast Food. But does that mean your guests will be expecting an unhealthy selection of snacks? No, most certainly not but it would be key to include certain favorites from the era in order to complete the look of your event. Our Tempting Breaks are the ideal solution as they can be customized so that they replicate the look, smell and taste of those popular 90s treats yet made with best ingredients and given that healthier modern touch.
