Meetings Blog Jun 11, 2018
NH Hotel Group is specialized in events for the automotive sector. We have organized over 2,000 automotive events for clients including Mercedes Benz, Fiat, and Nissan. Throughout our 40 years of experience, we have gained unique expertise in the automotive arena and relies on experts to help clients sort out each and every detail for their event. Bookers and planners of automotive events need not worry – our experts are here to help! Plus, you can plan your event easier with our automotive platform.
Our automotive platform is the first platform specialized in this unique target market. The automotive platform features 380 hotels in 31 countries that are fully-equipped for your next auto event. Using the automotive platform, planners will be able to discover our specialized venues, their dimensions, accessibility, parking, display options, and other small but crucial details that are important for this type of industry event. No matter type of event you’re planning, we can help you achieve it! Automotive meetings and events such as:
Every event is different, and with our team you’ll have hundreds of hotels worldwide to choose from. Each of our 380 specialized hotels is carefully selected for their proximity to main access routes from major transportation hubs. They also offer large spaces, high ceilings, highway/road access, indoor and outdoor spaces, private parking, and other detailed-oriented options. But we also know that auto events aren’t just about the vehicles; they may also require technological solutions like screens and speakers, catering and drinks, meeting rooms and more.
To discover everything that we can do for your next auto industry event, check out these 3 different situations for automotive meetings and events and the solutions that we can achieve:
When you’re planning a luxury event, the planning process goes up a level. Luxury products and clients expect something different, something unique, something better than the rest.
If you’re a car brand wanting to unveil a new luxury model, you’ll need to pick the right venue. On the automotive platform, choose your desired country and city, number of rooms and number of attendees, then view photos of the hotels that match your requirements. You’ll be able to choose a venue that has the certain luxury look you’re going for.
Our best choices: NH Collection Madrid Eurobuilding, located in the swanky financial district of the Spain’s cosmopolitan capital. This contemporary-style hotel can display up to 3 cars and features the latest technology for your event, including a Smart Room, LED screens, and holograms. NH Prague City in the Czech Republic can hold up to 5 vehicles indoors and features its own car wash and electric charging points. Plus, its rooftop bar overlooks the captivating city of Prague – perfect for a post-launch cocktail hour to close business deals.
Once you’ve picked your venue, you can go deeper into the planning process. This event revolves around a new luxury model, so you’ll want all eyes on that car. You choose a spacious interior room that gives attendees plenty of room to view the car at every angle. The lighting can be just how you want it, whether you prefer it bright with full lighting, dim with colored lighting, a spotlight on the car, or any other kind of different lighting options. No matter what you decide, it has to be perfect for taking 5-star photos of the stellar new luxury model. Of course, the car will be gleaming, having been cleaned and waxed just before the event begins – something you can arrange with the hotel’s team.
At any luxury event, the atmosphere is of the utmost importance. To achieve a sophisticated ambiance, you can collaborate with us on exquisite food and catering offerings, drink carts or full bars, your choice of music, even a live band or DJ. But in the end, don’t forget that all brands need to sell, so you decide to set up branding and product displays with the luxury car’s specs, plus video footage of the car on NH-provided screens. Any technological capabilities you can imagine, we can help you with…including holograms! At a luxury event for a car brand, the sky is the limit. If you really want to go all out for the car brand, you can even do a hotel buyout and fully brand the entire hotel!
For a car dealership, sales and support staff need to know the ins and outs of each car in order to best be able to sell those vehicles to potential buyers. A crucial part of the selling process is seeing each car in-person to better understand and anticipate questions a customer may have. A great salesperson knows absolutely everything about the product they’re selling. It’s a great idea for dealerships to introduce a new line of vehicles to their sales staff directly. In 2016, Fiat trusted NH Hotel Group to present their new Professional Range (12 vehicles in 3 different product lines) to their sales network at NH Milano Congress Centre.
When arranging a meeting or event of this kind, there are many things to keep in mind. In addition to a large space for displaying the new line of vehicles, an employee training session will feature meetings and presentations to educate the sales staff about the cars’ specifications. Your chosen hotel needs adequately-sized meeting rooms with a range of audiovisual equipment (screens, microphones, computers, etc.) If it’s a multi-day event, you’ll want to book rooms for the staff and plan lunch breaks or catering, plus perhaps provide employees with a Meeting the City guide for sightseeing between business.
This event must also take into account the number and size of the vehicles. On our automotive platform, you can make sure that your chosen venue features an indoor or outdoor space large enough for your small fleet, from large trucks to smaller motorbikes. An indoor event would help you better control the lighting, while an outdoor event would make it easier for test drives. Depending on the specific actions that the car dealership wants to take, their employee training session can be tailored and fine-tuned accordingly.
Our suggestions: NH Eindhoven Conference Centre Koningshof in the Netherlands is a hotel big enough to hold all your staff, boasting 80 meeting rooms with a capacity of 5,000 attendees. Four meeting rooms have vehicle access (holding 25 to 80 cars) and the outdoor parking lot can hold 2,000 vehicles. Plus, it’s close to the Eindhoven Airport. For a smaller event, but one with lots of flair, try nhow Berlin. This hotel has 7 meeting rooms, plus indoor and outdoor space for a car lineup. This edgy hotel is located right beside the Spree river, which will keep employees entertained – they won’t feel like they’re at a training event at all!
If you’re a motor sports company, you want to show off the best of what you have to offer: the fastest models, the safest ones, the newest features. With clients inevitably being professional riders, athletes, racing enthusiasts, or even the occasional rider, they’ll want to do a test drive…and it had better be memorable. Those thrilling moments out on the open road are why many people love motorbikes and motorcycles. You need to bring that thrill to your event.
Planners for a test drive can start with a great outdoor space for parking, viewing, and mounting the motorbikes. Using our automotive platform, you’ll be able to check how many vehicles your chosen venue fits for a lineup. In keeping with this type of event, you may want to arrange product displays to show off new products and features like helmets, gloves, handlebars, custom paint jobs, sponsors and more. With multiple product displays, you’ll create an exciting environment for your bike aficionados.
Finally, the most important part is obviously the test drive. Easy access to highways and suburban roads (in order to perform the test drives) is a must. If applicable, the automotive platform will help you find out if the hotel is near a racetrack or motocross course.
NH Ingolstadt is a great option, located in the Bavarian region of Germany. This hotel has the capacity for a 120-car lineup outdoors and is close to the A-9 highway for a test drive route. Plus, it’s just 70 kilometers from Munich!
Besides motorbikes, this style of event that includes a showcase and test drive can be conducted with any type of vehicle, including trucks and SUVs.
As you can see, no matter what kind of automotive event you want to plan, we have the perfect hotel ready for you. With 380 hotels to choose from in 31 countries worldwide, we can help you achieve the best auto event you can ever imagine. And with our automotive platform, it’s easier than ever for M&E bookers and planners to search for hotels, view their specifications, and truly know if it’s the right fit for their upcoming event. Don’t wait another day before trying our automotive platform!
