Meetings Blog Jun 04, 2018
Ultra violet is the grand winner of Pantone’s Color of the Year 2018. According to Pantone, this shade “communicates originality, ingenuity, and visionary thinking that points us toward the future.” Ultra violet is sure to be ultra-popular this year, and M&E planners need to know how to use it correctly and successfully.
Kings and emperors used to wear this shade of purple; even Queen Victoria had dark purple gowns. Historically, only rich or high-ranking people wore purple because it was the most expensive color dye. Due to this, ultra violet is associated with nobility, luxury, power, and ambition. This makes it the perfect choice for a luxury event for high-end brands and clients. Ultra violet will help create an exclusive and majestic atmosphere.
Dark shades like ultra violet have less of a delicate feel and more of a powerful feel. As Pantone noted, this color is seen as very creative and is often used to represent imagination and spirituality. Mix ultra violet with lighter shades like periwinkle, heather, or mauve to give your event a softened look, like in Pre-Raphaelite Brotherhood paintings. You can also combine it with bright yellow or green for a contrasting, creative look. Use bronze or gold to stick with a luxury feel.
What can you use as ultraviolet inspiration at your upcoming event? Choose dark purple flowers like the orchid, iris, lavender, lilac, or violets. Want to focus on food? Use purple foods like plums, grapes, eggplant, purple potatoes & cabbage, or certain berries. With treats like ice cream, yogurt, smoothies, cakes, macarons, donuts, and other sweet treats, you can also experiment with purple dye to achieve your desired look. Ultra violet cocktails would certainly be eye-catching!
