The bold brilliance of Art Deco in events
Meetings Blog May 09, 2019
Meetings Blog May 09, 2019
Add a touch of visual drama to your next event with the clear lines, geometrical shapes and strong contrasts that characterized the Art Deco movement. Just think of the impressive architecture of the Chrysler or Empire State Building, the prominent poster work that came out of France or the futuristic 1927 movie Metropolis. There are many iconic references to turn to when considering how to incorporate elements of Art Deco in to your upcoming event, even if it’s just the elegance that was exuded you want to emulate.
One of the key aspects of the art movement was the human need for pleasure and to escape, providing a luxurious take on, the then, modern way of life. This need came from the generation, known as the ‘lost generation’, who wanted the best that life could offer. The energy was infectious, and it quickly spread around the world, reaching its peak between 1920s and 1930s.
Why not see how that energy can be captured and included in your event? Use music of the times to fuel that feeling, Jazz and Swing, and apply a dress code to the proceedings that ensures everyone is dressed to impress.
If you’re stuck for inspiration, then perhaps the movie interpretation of F. Scott Fitzgerald’s 1925 novel The Great Gatsby could be of help. The opulence of the time period is shown in exaggerated abundance and is a strong representation of the fashion and music influences of the time; flappers, gangsters, champagne, jazz, and excess. There are numerous ideas to be taken from The Great Gatsby, all geared up for a larger event with a party atmosphere.
However, not all occasions require a party atmosphere and sometimes intimate and exclusive is the way to go. If that’s the case, then use the characteristics of Art Deco to inspire a different type of ambience and flow to your meetings and pull upon its bold elegance and composure. This can be created by selecting the right space. Luckily for you, we have the venues to help do just that.
Among the venues we provide, a highlight of ours is in the capital of the Netherlands, NH Amsterdam Schiller. It is one of the city’s most prestigious hotels that features impressive Art Deco interiors, preserved over the past century and sure to impress all who step inside.
This venue offers an intimate setting, perfect for smaller meetings that require a touch of elegance and an ambiance that will facilitate communication and productivity amongst your attendees. It’s a great choice if you’re organizing a board meeting, a series of job interviews or other types of occasions that would benefit from a stylishly exclusive space. What’s more is that it features original wooden fittings and stylized windows which let an abundance of natural light in.
It’s not just the meeting room that is memorable, it is also the lobby and restaurant that leaves a lasting impression. The lobby is spacious and inviting with high ceilings and an intriguing mix of original and modern features that set the tone for your attendees’ experience in the hotel. There is also our Bar & Restaurant The Gaia, where Mediterranean Cuisine makes the perfect accompaniment to a business meeting over delicious dishes.
The hotel itself has 92 bedrooms, all of which feature elaborate headboards that feature artwork by Dutch artist and former hotel owner Frits Schiller. These pieces of art pop out against the rest of the décor, where modern interiors also nod to the hotel’s Art Deco past.
In terms of accessibility and location, this venue is hard to beat, located right in the heart of the city next to Rembrandt Square. What’s more is that an airport shuttle service is offered, making it easy for attendees arriving by plane to coordinate their travel plans to and from Schiphol Airport. Another plus to this curious venue is its commitment to the environment, for which it was awarded the Green Key certification, a globally recognized certification in the tourism sector.
If exclusivity right in the center of Amsterdam is required for the next meeting you’re organizing, then look no further. Our experienced team are on hand to help with the any fine tuning of the details, including arranging technical equipment, selecting the perfect Tempting Break options or anything else that could come to mind.
Ready to start planning? Then let’s talk.