Meetings Blog Mar 07, 2017
Mastering the use of light for event planning will allow you to transform a space just by changing the light: it will help set the tone and ambience you’re looking for in your event. Add colored lights to provide extra energy; reduce the intensity if you want to create a more relaxed environment…
The perfect decor for your event should take the lighting into account. It’s important to spend time thinking about what tone and mood you want to convey through the light for your event. Is it an evening event, meant to entertain your guests? Dynamic colored lights and laser beams will help transmit energy. On the other hand, if it’s a work meeting during the day, good lighting in pleasant and bright tones of white light – along with natural light, if possible – will communicate serenity and concentration.
For example, blue produces a sense of order and reduces stress, while red is stimulating. Yellow is associated with joy and dynamism. On the other hand, green is relaxing and communicates stability and equilibrium.
Additionally, don’t forget that you can use light to boost branding, either by projecting the logo throughout the event or incorporating corporate colors into the lighting plan.
The means of achieving perfect lighting are innumerable: projectors, backlit furniture and decorative elements, LED lights and screens … There are endless ways to use light for event planning, adapted for all types of budgets. Tell us your ideas and we’ll help bring them to light. Switch on your imagination!
