Meetings Blog Nov 10, 2017
When planning an event there is an overarching objective to give the attendees the best experience possible. For this reason, don’t ignore the music. The tunes that form part of your event should not be decided on a whim but instead carefully thought through to link neatly with the theme and tone that you are aiming to project. Often matching that to the lighting of the space can add to its effectiveness.
Pick what mood you are going for – this can be a constant theme or vary considerably across the event – and then aim to drive the desired behaviors from your audience, be that high energy or a sense of calm reflection. Just think of the impact a live band can have.
It’s incredible how the correct music played between sessions can actually lessen the perception of downtime at an event. That term ‘correct’ is key to using music successfully. Whether it’s what the audience hears when a speaker walks onto the stage, or the background ambience while they’re taking a break, hitting the right note can drive engagement.
Only with careful planning ahead of time, sometimes having to edit specific musical tracks and instrumentals to make them fit, can you be sure that the flow works across the day. As novelist Pat Conroy once said, ‘Without music, an event is like a journey through a desert’.
At our nhow Berlin hotel we’ve taken the value of music to a whole new level, combining recording studios with stunning views over the German capital. Musicians and narrators can produce professional pieces from our ‘suspended’ upper tower and everything is linked to our specially designed conference rooms. Have a look at the creative options available and put music at the heart of your next event.
