Meetings Blog Dec 06, 2021
No matter at what stage of the planning process you are, even if you’re analyzing the impact of your recent event, take a moment to consider the following 10 questions to ask an event planner to evaluate whether you are going in the right direction. Dropping yourself out from the process for 30 minutes to evaluate the state of the project gives you the chance to ask these questions that will help you identify the areas which need to be strengthen, readdressed or removed.
It could be your annual team building session, networking events orchestrated on a monthly basis, a product launch or a one-off fair that involves numerous exhibitors, there is always opportunity to increase the ‘wow’ factor. You’ll know very well, that event planning is often overwhelming business and there are times that you get so caught up in the organization and logistics of things that you can lose sight of important aspects that are integral to its (and your) success. So today let’s change that with these 10 simple yet thought provoking questions that will help you making your amazing event an unforgettable one.
Storytelling is big and is one of the strongest tools you can use to reach your audience in more ways than one way… and this doesn’t mean you actually have to tell a story but continuity counts. Just make sure that the narrative your spinning doesn’t have incomplete chapters.
What’s the twist that will make your event memorable and at which moment? Throughout the whole action? A special guest? Unexpected gastro options that surprise? You need to find that spark that your attendees will remember after the day is done, no matter how small or extravagant it may be.
What else can you do to put an original, impactful spin on the content and narrative that you’ve already crafted?
More than ever, to impress you need to make the right impact on all the senses. People want immersive experiences that touch upon all their senses. Depending on the purpose of your event, which senses are primary, and which are secondary, and how will you leave an impression on them?
Make sure you have a action plan that lists the learning outcames that you hope your attendees will go through during your event. How will they impact on the overall message that is woven through everything you have done so far?
How and why? Ask yourselves this to identify where this notion can be strengthened at the right time.
Make full use of sponsors you’ve enlisted for your event and see how they can be more than just a sponsor and part of the bigger picture of your event.
One of the most important questions to ask as an event planner in this day and age: don’t underestimate the power that a simple social media strategy could have on your attendees. If done correctly, you will be able to take them on a journey from first through to post-event contact.
Incorporate unexpected uses of technology to create interaction with the message, product, attendees or more. Perhaps it’s the use of interactive zones or maybe ingenious implementation of the latest programs to create stunning videos and visuals.
It’s never too late to ensure that the KPIs are being measured and in fact going to be met by the event being created. Are there key moments that will make or break the outcome of these KPIs? Which are they? And are you sure it’s those?
There we go. 10 questions to ask an event planner that every event planner should ask themselves to organize, inspire, revitalize or help their future feats. Try and answer as many as possible to give yourself the best chance at wheedling out surprise ideas that could turn your amazing event into an incredible one.
