Meetings Blog Jul 04, 2019
Botticelli, Erasmus of Rotterdam, Michelangelo, Donatello, Hieronymus Bosch, Raphael, Jan Van Eyk, Francisco de Vitoria, Da Vinci, Brunelleschi… What do all these geniuses have in common? They lived between the 14th and 17th centuries, in the decisive period that evolved from the Middle Ages into Modernity known as the Renaissance.
The European culture took a look back to the Roman and Greek civilizations to retrieve the philosophical concept of Humanism. Not to forget, make the human being the measure of all things and the center of Creation.
Two cities held a crucial position as cultural centers: Florence and Rome. Artists, philosophers, writers, architects and scientists gathered together in these prosperous locations to develop and spread their progresses.
Concepts such as balance, measure, harmony, the connection with nature, and the consideration of the human being can be found all over the creations the Renaissance masters left.
How can you take advantage of the Renaissance in your event? As an event planner, you would probably know that the attendee is the measure of your event. This means you should collect all the information about the people who are going to attend to your event, in order to make the right decisions. Know their ages and interests, their backgrounds and positions, their cultural and religious particularities and their food choices and restrictions.
Also, many of the Renaissance masters cultivated other interests: Michelangelo was a painter, sculptor and architect. Da Vinci was an inventor, chef and a musician, apart from his obvious art skills. As an event planner, you should also be able to handle all types of subjects related to the business event. And, you should apply your event concept to all of the details of your event, so that you achieve a harmonious and consistent atmosphere. Eventually, you should have a 360-degree overview of your planning, just like Michelangelo and Da Vinci. You should be able to highlight a particular aspect of it in order to compensate and create a perfect balance. For example, if your attendees spend a lot of time in a closed venue during the sessions, why not change into an open-air space to relax?
And, of course, the venue is one of the most important choices you’ll have to make if you want to keep up to this Renaissance concept. Now we have the perfect scenery for your event. NH Collection Salamanca Palacio Castellanos lays in the heart of Salamanca. A city focused on Spanish Renaissance thanks to its prestigious University, founded in 1218 (it’s the 4th oldest University in Europe). The hotel stands on the grounds of a 16th-century palace and retains some of the original features. It’s located minutes away from the spectacular Cathedral of Salamanca, the Tormes river and the Casa de las Conchas Palace, which are some of the most significant sights in the city. This allows you to organize a brief route across these monuments, so your attendees can get a taste of the Salamanca spirit of Humanism while enjoying the cheerful atmosphere of the city. Rent some bikes or electric scooters and guide your attendees through the façade of the University; ask them to point out the frog between all the rich decorations. The winner will have good luck in their studies (the legend says). Wouldn’t this be a great teambuilding activity?
Now, let’s have a look at the inside of our hotel: it features 4 modern and sophisticated venues with natural light that can host up to 190 attendees. It also has 62 comfortable and functional rooms so your attendees can have a lovely rest before and after your event. You can also choose our gorgeous lobby, with elegant marble columns and arches (all original elements of the former Renaissance palace) to host your event. You’ll get an incredible combination of a contemporary space with historical details, where we guarantee that your attendees will be the measure of all things.
