Meetings Blog Feb 02, 2016
Walter Gropius and Mies van der Rohe, the pioneers of Bauhaus, tried to stress reason and functionality through sharp lines and defined shapes, which they later applied to elements such as furniture and typography. Steve Jobs adopted this avant-garde approach when he grew tired of the grey colour dominating the design of the 80s and 90s, epitomised by Sony’s black boxes. He became immersed in Bauhaus under the mottos: “Less is more” and “God is in the details”.
His success has been endlessly analysed and is a shining example for any industry. If we understand Steve Jobs’ legacy, we will know how to better focus our efforts and optimise our events with the help of these tips:
The simplicity of the framework hides the great complexity
The customer and visitor will appreciate the simplicity of our work, but they will only have to interact with our product to realise the work and technique that went into creating it.
The experience is the product
Steve Jobs felt that user experience needed to be so satisfying that it caused an emotional link between the user and the product. For the entire time they are with us, using our services, they should feel they are experiencing something unique that they would like to relive. For this reason, NH applies the same philosophy, offering memorable experiences to each customer.
A glass box
The use of wood, stone, steel and glass are the hallmarks of the Apple stores. That’s how Jobs conceived them, like glass boxes that instil the same fascination as the Gothic cathedrals during medieval times. Consider the importance of architecture for your meeting. The decorative elements, the staging, or a unique and customised coffee break set-up are essential for winning over your audience. Get inspired by our photo gallery to help you plan your unforgettable events.
Don’t settle for less
You shouldn’t settle for a mediocre outcome or put up with small deficiencies that are seemingly unimportant. You should recognise when something didn’t turn out good and have the courage to accept the situation in order to improve on it.
Throw the dice
Sometimes it’s necessary to go out on a limb at the risk of being wrong. Steve Jobs used the expression “throw the dice”, apparently far removed from the basic principles of good management, but that over time had given him good results. Apple’s well known misses are an asset for his company.
Beauty should (also) come from within
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back”, said Jobs. Even the microchip boards should be beautiful and high quality. The Apple user hates to even throw away the plastic!
Simplicity isn’t cold
Minimalism can be perceived as something cold, but for Jobs it was synonymous with playful. Apple’s products are never boring and as Chesterton once said, “the opposite of being funny is not being serious. The opposite of being funny is being not funny”.
Constant Innovation
Always go a step further. The customers have to perceive that each time they are offered a service, there is something new that represents an improvement over what came before. We live in the age of technology and digital communication, where change is part and parcel of business and where the user only values one thing unchangeably: excellence.
That’s why our hotels are equipped with state-of-the-art technology for planning high-impact events and high-performance meetings that will transform your business and your customers. Discover what we have to offer here.
