NH Hotels Feb 08, 2024
In recent years, virtual reality events have become increasingly popular in the online world. The Metaverse has emerged as a popular venue for hosting such events. With the generation of 3D images, businesses can take advantage of the endless possibilities offered by virtual reality to enhance their marketing strategies. The metaverse VR is a valuable technology that has changed the way we interact and communicate with each other. It’s not just a passing trend, but a game-changer that offers endless possibilities for virtual reality events. In this blog post, we’ll explore the metaverse VR and the exciting world of metaverse events.
The metaverse is a whole new world within the virtual space, where you can interact with people in real-time. Think of it as a more immersive version of traditional online platforms – it combines elements of augmented reality (AR) and virtual reality (VR) to create an experience unlike any other.
In the metaverse, you can engage with a computer-generated environment as if you’re physically there, using avatars to represent yourself. And it’s not just about attending a regular event. The metaverse takes things to a whole new level, offering a dynamic digital universe that blurs the lines between reality and virtual. Imagine a metaverse event where you can explore a fully realized digital world, all while interacting with other users in real-time.
The world of virtual reality has come a long way since its early days of bulky headsets. Now, in the metaverse, we’re no longer passive participants but active explorers navigating interconnected, multi-dimensional encounters.
One exciting development is the integration of metaverse events with the hospitality industry, which is setting the stage for a new era of digitally enhanced experiences. Imagine attending a virtual conference integrated into the digital lobby of a luxury hotel. Hosts can use high technology and programming languages to create self-catered experiences that satisfy their users’ enjoyment and adjust, in the case of brands, to the guidelines that create their identity.
Let’s take a closer look at some fascinating statistics provided by Hubspot in their blogpost ”What is the Metaverse: What Marketers Need to Know”, that shed light on the soaring value and widespread adoption of the Metaverse. This digital frontier is projected to be worth a staggering $678.8 billion by 2030, making it a ripe economic opportunity.
According to Hubspot, the metaverse is a bustling virtual universe with over 400 million monthly active users. Key players like Roblox boast 230 million users, Minecraft has 165 million, and Fortnite has 85 million. It’s no surprise that 36% of online adults express interest in utilizing the Metaverse, showcasing a widespread curiosity about this emerging digital landscape.
By 2026, projections indicate that 25% of people will spend at least one hour daily immersed in the Metaverse, underscoring its increasing integration into daily digital routines. North America is leading the charge in Metaverse market growth, contributing to a remarkable 32% of the overall expansion. However, other countries are slowly but surely gaining space in the digital universe of the metaverse.
For many users, the metaverse is an extension of the real world, with 67% perceiving it as such and blurring the boundaries between the physical and digital universes. Among those who have ventured into the Metaverse, 67% own virtual items, 54% possess virtual currency, and 44% have staked claim to virtual land, showcasing a robust virtual economy that is set to reshape the way we understand traditional monetary value.
Finally, a forward-looking 36% of consumers believe the metaverse represents the future of technology, indicating a collective anticipation of its transformative impact. With the integration of metaverse VR and virtual reality events, it’s clear that the Metaverse is set to become an even more exciting and dynamic space for users to explore and engage with.
Now that we have seen some of the outstanding data the metaverse is gaining, we can focus on how to use it in our favour in order to create experiences for guests and teams alike.
It is important to take into consideration that, oftentimes, innovation brings challenges and integrating the Metaverse into virtual reality events requires addressing issues like accessibility, and technological infrastructure, as well as ensuring a smooth user experience.
That been said, it is true the metaverse offers diverse opportunities, from product launches to corporate assemblies and the possibilities are endless. With the focus set on enhancing user experiences, that take centre stage in the metaverse VR, there are countless opportunities to offer attendees an adventure beyond conventional expectations, while building a stronger brand image and a top-of-mind customer experience both in the virtual world and the real one.
Departing from passive participation, metaverse events encourages active engagement, redefining the virtual event landscape, turning them into dynamic and memorable experiences.
Hotels can transcend borders in the metaverse VR, hosting events with a global reach. Imagine a virtual conference integrated into the digital lobby of a luxury hotel with attendees from every hotel location around the world.
Hosts and guests can engage in a metaverse event through various platforms and from everywhere in the planet, favouring a strong community building and strengthening, in real time, the sentiment of belonging to a robust team. The possibilities are diverse, as it give us the ability to address different preferences and ensuring a personalized experience for everyone invited to join the digital universe.
How do I join metaverse events? Ready to immerse yourself in the digital landscape? We’ll guide you through the steps, ensuring an easy initiation into this new universe.
First thing first, it is important to have a good support of both software and hardware to really experience everything an event host within the metaverse can offer. Think a good computing system, with a processor able to support and render images with a good quality and a good Internet access. Moreover, virtual reality goggles or augmented reality glasses, and a headset to get the full immersion experience.
Once you are well equipped, join the platform where the event will be hosted. There are a multitude of so-called worlds that create the metaverse VR. Make sure to find the one your event is being created on and create an account. It is possible that, sometimes, an attendee can be required to create an account and download a specialised software or application in said platforms and sing-up to be able to attend the gathering. Hosts can demand and RSVP or a registration in order to cater their events better. Make sure you have everything you need before joining!
On the day of the event, log into the platform and navigate it to get to the spot where it will be hosted. And, most of all, make sure to enjoy and interact with everyone else!
Since the creation of the metaverse VR, there are numerous brands who have hopped-in the creation of parties, gatherings and conferences inside the virtual reality world. Concerts, fashion shows, global meetings and conferences, gaming tournaments, art shows, or even a mix of some of these, everything is possible! These diverse activities have opened up a plethora of entertainment ideas for corporate events.
One of the most notorious examples we can list in this article, is the Fortnite tournament in 2019, back when metaverse was starting. The masked singer Marshmello was invited to perform, and it was so successful that Ariana Grande was invited to precede them in the 2021 event. The Foo Fighters, David Guetta and Justin Bieber are some other artists who are not strangers to the Metaverse. In the fashion industry, one of the universes within metaverse hosted a Fashion Week, while in the business side, there are many global brands who have started to host events for their employees everywhere in the metaverse VR. Some companies have even started conducting their QBRs (Quarterly Business Reviews) in the metaverse, making it a truly immersive business experience.
The metaverse isn’t just a trend; it’s a transformative revolution. It’s an ever-growing impact on the digital and real world, and as we have seen, virtual events are taking more and more the centre stage on the virtual reality world, setting the stage for a future redefined by innovation. The metaverse propels us toward unparalleled success in the non-physical universe.
With each passing day, we are witnessing the emergence of a new era, where digital experiences are not just attended but fully immersive. The metaverse is leading the charge in this transformation, offering us a glimpse of what the future holds. The metaverse represents the next frontier in the evolution of virtual reality events.
Get ready for a journey where reality and virtuality merge, creating a truly transformative experience. The metaverse promises to redefine how we connect, engage, and experience events in the digital age. Metaverse events will never be the same again, thanks to the metaverse. Are you ready to be a part of this exciting journey?
