"“3d Hologram Technology Is Already a Reality”"

Rufino Pérez

Rufino Pérez

Chief Commercial Officer en NH Hotel Group

Hologram

Apr 11, 2016

1 Could you explain how the Holographic Project emerged within the NH Hotel Group?

As part of our commitment to providing high-quality services to our customers, we have equipped our hotels with the most advanced technology, which will enable them to create high-impact events and high-performance meetings. We stay abreast of our customers’ needs and the demands of the market. We know how important it is for them to have reliable partners and suppliers to ensure the success of their events. The feedback we’ve received from our clients tells us that, in most cases, this means receiving a premium service, featuring the most ground-breaking technology solutions that allow them to revolutionise their business, engaging their employees and customers as much as possible. We advise our clients, offering them the best ways to use these technologies, according to their particular needs and helping them to maximise the return on their investment.

2 What does it consist of?

This technology is a 21st century twist on a Victorian theatre trick called Pepper’s Ghost. The visual effect is created through a holographic projection system. The special foil, invisible to the naked eye, is suspended across the stage, creating a life-like 3D image. The result is a convincing, realistic effect. 3D holographic projection technology represents the future of communications and is an impressive new format for conferences. This is the ideal technology to create “wow” events, allowing our customers to be in multiple locations simultaneously, using impressive, life-size 3D holographic telepresence. This technology pushes the boundaries and surpasses expectations, captivating audiences worldwide and creating unforgettable experiences.

3 What equipment is necessary and how much training is needed to be able to use this technology effectively?

There is no specific training required. NH Hotel Group offers an integral service that guarantees the perfect functioning of all the systems and technology solutions involved. From content design and editing to event production, we take care of everything, thanks to our team of experts and our technology partners, who are all fully committed to making our events a big success. We will assign you a 3D holographic event specialist who will help you create, design, and plan your event. Together you will set the event objectives and find the best technological solutions to meet your needs (content, connectivity, holographic presentation, video presentation in 3D, pre-recorded presenters, 3D live holographic telepresence for live interaction with someone who is in a different location, city, country, or continent, etc.). Prior to your event, we will conduct on-site testing to guarantee that everything runs smoothly.

4 What customers and industries can benefit from this technology?

This technology is geared toward any customer or industry seeking to differentiate themselves from their competitors, by presenting their products and services in a totally new way. Great brands from around the world succeed by creating a sense of anticipation, engagement and even admiration. With this technology, our clients can communicate a high-impact message in a new way, enabling them to connect with their customer base and create an unforgettable experience. The NH Hotel Group recommends this technology for any type of event – from out-of-the-box product launches, press events, and networking events to international conventions, and events to transform and revitalise lines of business.

5 What types of events can I hold using this technology?

Before defining what type of event this technology is suitable for, it is essential for us to know what our client’s objectives are and to work closely with them to meet their needs. Holographic projection can be used for different type of events and purposes:
Corporate events where the aim is to maximise anticipation.
Entertainment-related events: Sony Pictures, for example, chose NH Hotel Group to organise the first worldwide holographic press event for the premiere of one of its films.
Social, royal, and jet-setter events: global super stars, royalty, and world leaders have created amazing experiences using holographic technology.
Educational events: why not let a historic figure speak to your students through the use holographic displays that will make their imaginations run wild?
Political events: we can organise remote or multi-site engagements to leave a lasting impression on your audience.

6 Given the complexity and exclusivity of this product, it seems it would be very expensive. What is the price range? 

NH Hotel Group is the only hotel chain offering this technology permanently on their premises, allowing us to offer it at 6 to 10 times more economical than any vendor on the market. The final price will depend on the customer specifications, but is highly affordable in all cases.

7 Are there audiovisual resources available where we could see examples of this new technology? 

You can find more information and videos on the technological section of the NH Hotel Groups website.

8 Which hotels within the NH Hotel Group offer access to this technology? 

As mentioned above, NH Hotel Group is the only hotel chain offering this technology on a permanent basis at our venues. It is currently available at the following hotels:
NH Collection Madrid Eurobuilding
NH Collection Barcelona Constanza
nhow Berlin
nhow Milano
NH Noordwijk Conference Centre Leeuwenhorst
NH Laguna Palace
And it will be available at 12 more in the coming months.

9 What’s next? What can we expect in the coming months? 

It would be a pity to unravel the mystery, but I’m sure we will keep surprising you.

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